There was a time when Claudine Viquiera never thought she’d be talking about menopause—let alone building a brand around it. A former dentist, a devoted wife, and a mother of two, she had spent years helping her husband with his business, always putting others before herself. But something shifted when she hit midlife.

It started subtly—her skin changed overnight, feeling drier than ever. Her emotions felt unsteady, her mind foggy, and her confidence shaken. The woman who once felt in control of her life suddenly didn’t recognize herself in the mirror. She tried to keep up, to push through the exhaustion and mood swings, but deep down, she wondered: Is this what aging feels like? Is this the beginning of the end?

One day, while on the phone with a friend, she found herself frantically searching for her phone—only to realize she was holding it. The two women burst into laughter, a much-needed moment of humor in the middle of an experience no one had really prepared them for. That was the moment Claudine realized she wasn’t alone.

Society had taught women to be ashamed of aging—to hide the fine lines, the hot flashes, the mood swings. But why should they? Women in midlife were still strong, vibrant, and capable. If anything, they had more wisdom, more experience, and more stories to tell.

This realization led Claudine to a new purpose: to create a brand that would celebrate, not hide, this stage of life. A brand that would provide skincare designed specifically for menopausal women, free from the unrealistic anti-aging pressures of the beauty industry. A brand that would encourage women to glow naturally as they age and embrace the changes that come with it.

And so, ProAge was born—not just as a skincare line, but as a movement. It became a safe space where women could talk about menopause without shame, where they could find products that truly understood their changing skin, and where they could be reminded that they are still powerful, beautiful, and worthy.

ProAge isn’t just about skincare. It’s about rewriting the narrative of menopause. It’s about showing the world that midlife isn’t the end—it’s just the beginning of another, even more radiant chapter.